Marketing
Integrated Marketing Campaign
Industry: Software and Web App

Goals: Bring about awareness and consideration around website accessibility.

My Role: Customer journey mapping, email marketing workflow, social media marketing, inbound content marketing.

Results: a) email open rate 17% higher than industry average, b) CTR 5% higher than industry average c) 37% of workflow subscribers resulting in qualified leads d) 6% engagement rate on social media platforms.
Back to Top