Marketing
Integrated Marketing Campaign
![](https://cdn.myportfolio.com/7c286f46e66945f38c578c9c18f0b00a/1b7b66dc-41e9-4e88-8b82-cefedbd53ef4_rw_1920.png?h=5d9a7072f1bec027945320de0ee31d2f)
Industry: Software and Web App
Goals: Bring about awareness and consideration around website accessibility.
My Role: Customer journey mapping, email marketing workflow, social media marketing, inbound content marketing.
Results: a) email open rate 17% higher than industry average, b) CTR 5% higher than industry average c) 37% of workflow subscribers resulting in qualified leads d) 6% engagement rate on social media platforms.